Joyce Young came to London Cosmetic Dentistry
Joyce Young

The London Centre for Cosmetic Dentistry speaks to one of its Steele Village neighbours, designer Joyce Young OBE

You may have noticed when you come to the practice that there is a beautiful couture boutique, called Joyce Young just below us.  A wonderful addition to Steele’s Village, Joyce designs gowns and outfits for all special occasions especially weddings, bar and bat mitzvahs and investitures.

On presentation of this enewsletter, Joyce Young would like to offer all our brides-to-be patients, a free tiara or veil to the value of £250 if they order their wedding dress at their first appointment

You recently opened a boutique on Haverstock Hill, are you enjoying life in Steele’s Village?

We absolutely love Steele’s Village. We have moved to 79 Haverstock Hill  after being in Chiltern Street in the West End for 14 years. The shop gives us double the space and a beautiful big window. We have spent 6 months completely refurbishing it and are delighted with the results.  Our first shop and factory where everything is made, is in Glasgow which is famed for being a friendly city. However, I can honestly say that we have never been anywhere that has been as friendly as Steele’s Village. Everyone has been so welcoming and all the businesses really pull together to help each other.


You won an OBE, can you tell us a little more about this?

In February 2014 I was honoured to be invited to Buckingham Palace with my husband Maurice and my two children to receive an OBE which I had been awarded in the Queen’s New Year Honours List. Prince Charles presented me with the award which is for Services to Textiles. The whole experience was amazing and quite surreal. Never in my wildest dreams did I ever expect to get such recognition and when the letter popped through the post at the end of November it was the biggest surprise of my life. I thought someone was playing a joke on me to begin with. I feel very honoured to have received this award for doing work that I enjoy so much.


You’ve dressed two of America’s First Ladies Michele Obama and Hilary Clinton, did they make any special requests?  

This is abit of PR spin!  We have made a red silk dress for Michelle Obama and a turquoise silk trouser suit for Hilary Clinton through a third party.  The third party was…. Madame Tussauds!  We made the outfits for their waxworks which are now in Washington.


What are your top tips for a bride?  

I have lots, but here are my top five

  • Be natural. A beautiful smile and natural make up and hair softly done, looks so much more attractive on the day than fake tans, heavy make up and hair DO’s .
  • Do your research on which designers or stores you want to visit and limit it to three or four, otherwise you will get totally confused and what starts out to be a pleasure ends up becoming a pressure.
  • Make sure when you go to try on dresses that you have suitable underwear and that your hair and make up are done nicely.  You will feel so much better trying on dresses if you feel good about yourself.
  • Every bride is an individual. It’s not just about the style alone. The dream dress is a combination of lots of elements coming together to be perfect for you. It’s about a) shape b) colour (there are so many shades of ivory ) c) type of fabric d) detail
  • Choose the best quality of fabric within your budget. Good quality well cut, elegant gowns transcend time and will look just as wonderful in 50 years time. Think Grace Kelly and Audrey Hepburn.


Is it important in your line of work to have a nice smile?

A nice open smile as we meet our clients, is very important and welcoming and it puts everyone at their ease. Nice pearly teeth make a smile even more attractive and increase confidence. Fixing teeth should definitely be on a brides To Do list on the run up to the wedding.

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